Tip 101: Launching a New Show

Those who are launching in these times may be on to something (see Tip #70). The first suggestion is that to even have a show, there must be:

Second, do some research:

The next step is to position the show to ensure its success. How are you different and more valuable to the target attendees/exhibitors than any alternate use of their time/money? For the rest of the steps on how to do a launch, see "Launching a New Event" by Michael Hough.