A subscriber asks, "what is a good return call ratio for telemarketing and is it still a good selling tool?"
The return on telemarketing efforts varies widely depending on what you want to accomplish. For example:
Request permission to add them to your opt-in email list—possibly a 10% return
Cold call to get them to sign up (and pay) for a $1295 conference—probably a one tenth of one percent return (1 in 1000 calls)
Note that telemarketing is gaining favor in this new environment we are in. Very good for the one-on-one marketing needed nowadays to attract fewer but more highly qualified buyers. However, my recommendation remains to use telemarketing to supplement other efforts, such as:
Reminding a good customer that this Friday is the deadline for saving $200 by registering at the alumni rate - will get a very good return. Note you do not need to reach a person - this is excellent message for voice mail. In fact some show organizers purposely call at night so they do not waste time talking to a live person!
Last minute call to local prospects to bring their staff (widget production engineers) to Widget Expo next Tues - Wed. Free admission and parking pass if they see Lorraine in the reg area