Tip 103: Telemarketing

A subscriber asks, "what is a good return call ratio for telemarketing and is it still a good selling tool?"

The return on telemarketing efforts varies widely depending on what you want to accomplish. For example:

Note that telemarketing is gaining favor in this new environment we are in. Very good for the one-on-one marketing needed nowadays to attract fewer but more highly qualified buyers. However, my recommendation remains to use telemarketing to supplement other efforts, such as: