Tip 104: Drop an Exhibit Day?

A subscriber tells us her show this year was absolutely dead on the third exhibit day. (Her pattern is M conference only, T - Th exhibit). Exhibitors are pressing her to drop the third exhibit day (Th); what should she do?

Simply dropping an exhibit day can cause problems. First, the show may become perceived as less valuable (by both attendees and exhibitors). Also, exhibitors may demand a proportionate reduction in booth fee. Here is what we suggested:

P.S. If you are launching a show, avoid this problem by starting off with a 2-day exhibit.