Here are some tips from "100 Tips in 75 Minutes" which is a session at this year's IAEM Annual Meeting in Orlando (Wednesday, December 11 at 1:45 p.m.). Hope to see you there. For more information on this event, see www.iaem.org.
Take a risk each year/each show to showcase something new and exciting within your industry.
Give attendees a significant free benefit for registering far in advance.
Charge more for booth space at the front of the hall.
Use media to moderate conference sessions; this will ensure they attend the show.
Never talk about specific booth assignments with an exhibitor until you receive the paperwork with payment.
Make it easy for your exhibitors to bring lots of people to the show.
Have your attendance figures certified.
Post top 20 FAQ's with answers on your show website.
Invent deadlines to create more opportunities to contact potential exhibitors.
Declare victory after your show or conference; you can set the tone!
Be paranoid—never take your eye off the competition and other potential threats.