Tip 114: Your Virtual Presence

Until just recently it seemed everyone had to have a "virtual" trade show. A few aggressive show organizers called it a "portal" and thought it would be the ultimate killer app (every widget purchase will pass through my portal and I will be rich!)

Alas, we are now more realistic that our attendees do not make all their purchases online; nor do they think necessarily of us when doing so.  But this does not mean you can't have a virtual presence.  First, you should decide—are you a 24/7/365 marketplace or a driver for online registration?  We suggest the latter is more appropriate for most shows.  Other thoughts: