Tip 115: Reinvent Your Show

As we have said, some exhibitors (and attendees) seem to be souring on trade shows.  If this is your problem, maybe it is time to completely reinvent your show.  But be sure you retain—and indeed enhance—your uniqueness which is that buyers actually pay (in dollars and time) to meet with sellers.  No other marketing medium can claim this.

Here are some thoughts to consider regarding the reinvention of your show:

What are you doing to reinvent your show?  Let us know.

FYI, consultant Bob James has written a thought-provoking article entitled "The End of Tradeshows." To obtain a copy, contact Bob at bjames@frostmiller.com.