Tip 121: The Strong Show Manager

In our experience, shows that have a strong show manager (SSM) are more successful and, therefore, more profitable. The SSM does not necessarily fill that role full time since the show may not be large enough. In that case, the SSM assumes other role(s) throughout the year, such as marketing manager or conference director.

But for each show, there should be a designated SSM to:

If your show does not have a SSM, you should appoint someone to fill this role:

And note that it is preferable but sometimes not practical for everyone on the show team to report exclusively to the SSM. But at least be sure the SSM is involved in all decisions related to the show.