Tip 131: Attendance Promotion is a Team Effort

We hope that attendance will start to rebound now that uncertainty over the war had ended. But getting people to your show will remain a struggle.

Many shows make the mistake of putting the entire attendance promotion burden on one group—the marketing department. But to be successful, everyone on the show team must get involved, including:

Be sure everyone is working toward the common goal of turning out the maximum number of qualified buyers.