Tip 23: More on Privacy
Concerns about legal and other problems are influencing how trade shows deal
with e-mail addresses:
- A large media company has just adopted a strict opt-in policy when collecting
all e-mail addresses, including registrants for their shows. They are very
concerned about possible legal problems.
- Another show has stopped providing exhibitors with e-mail addresses for
pre-registered attendees. They received too many complaints from attendees.
- Still another mega show was put off-line for 24 hours by their ISP because
of complaints about their opt-in policy.
Once again we emphasize that privacy is a huge concern within the internet
community. Be careful. See Tips 8 and 13
for more on how to handle privacy issues.