Tip 27: Gear Up to Sell Sponsorships

Most sponsorship dollars go directly to your bottom line, but making the sale is very demanding:

If possible, separate the exhibit space and sponsorship sale (see Tip 4 and 7). And allow the person selling sponsorships enough time to do the job properly. If you have $X million in exhibit space revenue per salesperson—sponsorship revenue per salesperson is about half as much.