Tip 29: Attend Association Meetings

Attend association meetings to keep up with the latest on how to produce successful trade shows. These three key groups are holding meetings in the next few months:

IAEM (International Association for Exhibition Management) serves both the association and for-profit areas. The next meeting is next week (November 28-30) in San Diego. Several excellent sessions are scheduled, including "Non Traditional Attendance Promotion" and "Ancillary Revenue." IAEM also has a number of local chapters that do programs. See www.iaem.org.

EOS (Exposition Operations Society) serves operations professionals.  The next meeting is January 14-16 in New Orleans and includes a "field trip" inside the SHOT show. Contact Steve Schuldenfrei at steve@ExpoOps.com.

SISO (Society of Independent Show Organizers) serves only the for-profit side.  The next meeting is April 9-11 in Chicago. Provides excellent "by users, for users" sessions on trade show management (full disclosure: Michael Hough is Education Chairman). See www.siso.org.