Tip 31: Managing the Floor Plan
- "Red line" your floor plan to mark off 75% of projected booth sales. Do
not sell behind this line until the forward area is virtually sold out. Then
reset the "red line" by stages at 85%, 95% and 105%. This minimizes the extent
of floor plan consolidations later in the sales cycle.
- Do not allow a company to hold a booth beyond 48 hours without remittance
of the proper payments in accordance with your payment schedule. Failure to
remove or relocate delinquent accounts wreaks havoc with your floor plan.
- Just prior to printing your Show Directory, tighten up the floor plan by
filling in gaps and moving exhibitors as necessary. Publishing the most accurate
exhibitor/floor plan information is vital to your attendees.
- At the show, close off any unused areas of the hall with a 16-foot drape.
You want a "tight" floor plan that gives attendees the perception of a sold