Tip 33: Conceptual Proofing

Proofreading is more than just detecting bad grammar and misspelled words. You must also do an independent check of your promotion pieces for "global" errors.

Conceptual proofing is stepping back to see the big picture so no "global" errors are made. Some examples:

  1. Independently verify dates and schedule:
  2. Phone number and URL independently check all phone numbers such as for registration and housing.Actually call the number to verify its accuracy. Ditto with web sites actually bring up the site.

Be careful. Making a global mistake such as a wrong phone number or URL for your housing firm can be very costly.