Q: Would you offer the post-show list of attendees to non exhibitors?
A: No, there is not enough financial benefit to offset the loss of exhibit revenue. Contrast this to ABC Corporation offering $50,000 for a presence sponsorship, but no booth. Some shows would take that deal (see page 69).
Q: For a show launch, how do I determine what booth price to charge?
A: Pricing of booth space is not related to your cost; it reflects what the market will bear. Set your price commensurate with the benefit you are providing, tempered of course by what the competition is charging (but see page 39 - Steps to Raise Profits).