Tip 45: Tips for You
Here are several tips from the session 60 Tips in 60 Minutes
given at the SISO Executive Conference on April 10 in Chicago:
- Set specific and measureable prospecting goals for your
- Spend more time on list selection than on the design of
the promotion piece.
- Set practical/realistic expectations for your event with
- Publish the hotel reservation cutoff date as one week earlier
- Maintain your registration data in the same database with
your mailing list.
- Pre-registered attendees arenít worth anything unless they show
For a list of all 60 tips, go to www.profitabletradeshow.com
and click on Buyers Only. Then click on 60 Tips in 60 Minutes
at the bottom of the page.
For information on attending the SISO Executive Conference, go to www.siso.org or call 877-937-7476. Note
that attendance is restricted to the for-profit side only.