Tip 53: Promotion is a Team Effort

Note: This Update is particularly applicable now that real (in person) attendees are so hard to get! For more on this subject, also see page 27 in the book.

Many shows put the entire attendance promotion burden on one group—the marketing department. This is a mistake because everyone on the show team must get involved, including:

Be sure everyone is working toward the common goal of turning out the maximum number of qualified bodies on the show floor.