Tip 54: Mistakes Associations Make
Note: Most associations run very professional exhibitions,
but a few make fundamental mistakes that result in a less successful event for
everyone. Some examples:
- Allowing the Chairman's spouse to decide where to locate the annual convention.
"I've always wanted to visit East Oshkosh."
- Restricting the attendance promotion only to members, even if the exhibit
would be of interest to non members.
- Not allowing any deviation from the mandatory $500 registration fee, even
for those only going to the exhibit (see previous item).
- Scheduling exhibit hours for 8-10 a.m. Sunday so the exhibition does not
interfere with more important association events. "We will not allow our convention
to be commercialized."
In a future Update, we will catalog mistakes made by the independent (for-profit
side). If you would like to contribute your ideas, e-mail to email@example.com.