Are you crazy—you want to launch a new show in these times? But consider:
Many shows are being canceled—maybe you could resurrect one of these and make it a success.
Many venues are desperate for new events—you can get good dates and good rates.
By next year when the show occurs, everything should be back to "normal."
This is a good use of your talented staff (who may not be that busy during these down times). It is better to use their time to build new business.
And finally, no one else is crazy enough to do it—so you will have less competition.
For a list of Ten Questions to Ask When Considering a Launch, see the White Papers.