Tip 71: More on Attendance Promotion

It is really tough attracting attendees this fall; most shows are down 10 to 30% and international attendance is in the tank. Here are some suggestions for those shows being held in the next six months:

FLASH: In light of the anthrax scare, follow this guideline for any enveloped promotion package you send: Put your show logo/street address/URL clearly on the front (upper left) of the envelope. DO NOT send a plain envelope and DO NOT enclose anything but paper. In fact, consider moving completely to self-mailer brochures and post cards.