Here is a selection of Tips from the upcoming IAEM session 75 Tips in 75 Minutes:
Manage exhibitorís expectations regarding attendance.
Do not provide a live Internet connection for any speaker.
Spend more time on list selection than on the design of the promotion piece.
Treat exhibitor cancellations on a case-by-case basis.
Thank exhibitors in advance of the event, at the event and after the event.
Include a list of 25 most FAQ's with answers in your Exhibitor Manual.
Look outside tradeshows for marketing ideas.
Deal with on-site problems while you are still on-site.
Donít sign long-term contracts with suppliers.
Talk to important prospects who are not coming to your show and find out why.