Tip 78: Be More Relevant

Is your show truly relevant to your target exhibitors? Do they look to you to "make a market" for their industry? Successful shows make themselves more relevant; here are two ways to do this:

The objective is to be a true industry-wide marketplace for your exhibitors. They think only of Widget Expo when they are choosing (one!) face-to-face, widget-industry event to be at each year.