Tip 80: Getting Fresh Attendees

Sometimes we spend too much of our effort promoting to the same old prospects, such as past attendees and members. Expand your universe by going to fresh sources such as trade magazine subscribers. But be sure to target those with a "predilection" to attend your show by using one or both of these criteria:

Also, use others to help uncover these fresh prospects:

We, as an industry, have to bring more new blood to our shows. You should do your part with your own event.