Tip 88: Top Ten Reasons Why Shows Fail

(continued from last week)

#5 - Marketing relies too much on a single promotion tactic (such as e-marketing).

#4 - Too much profit is skimmed from the show, thus not allowing enough investment to grow it and keep it relevant.

#3 - The exhibitors perceive that show management has only one goal: maximize the profit from the show.

#2 - The show has poor relations with the movers and shakers in its industry (associations, magazines, gurus).

#1 - The market turns left while the show continues straight ahead.

Do you have others? Send them to mhough@ntplx.net.