Tip 91: Assist the Sales Team

We have said that salespeople should help the overall show; by the same token, other departments should support sales when appropriate. To illustrate, consider the situation where sales is having difficulty with a specific category of prospects (say widget machinery). Here is how everyone can help:

With this plan, sales has a specific message to pitch to widget machinery prospects: we are serious about attracting the specific attendees you want to see. And be sure everyone on the show team feeds useful "patter" to sales, such as, "as of this morning, pre reg for widget production engineers is 37% ahead of last year."