Always visit your best customers in person at least annually—in their office or at another show.
Never pay for display ads. The number of registrants/inquiries never justifies the cost.
Always treat your exhibitors better than your competition.
Never use a complicated URL (e.g. with slashes, etc.). Keep it simple.
Always charge a fee to co exhibit (i.e., multiple companies in the same booth).
Never allow your exhibitors to give standalone presentations on your paid conference program.
Always locate your show within 150 miles of at least 40% of your target audience.
Never assume a pre registrant will actually come to the show (only about 50% do).