Tip 96: Be Nice

In the dark past (pre September 11), some show managements were perceived as "not nice" by their attendees and exhibitors. Descriptive phrases included hard to reach, unresponsive, not interested in serving us, etc. That may have been OK then, but it is not now.

Here are some ways to correct this image:

You want your customers (attendees and exhibitors) to say, "Those guys are great to deal with—they deserve more of our business."